Fashion label FLY53 brings in Mission Media to handle collections

High street fashion label FLY53 is has appointed Mission Media to oversee its communications and marketing strategy.

Fashion label: FLY53
Fashion label: FLY53

The fashion brand is currently available in concessions at House of Fraser and is looking to expand into standalone stores.

Mission will work on the PR and promotion of the current SS/10 collection and co-ordinate a press launch and brand introduction for the AW/10 collection, to take place in early May.

Mission will also develop campaign ideas themed around the FLY53 brand ethos, aimed at broadening the target audience. The current collection takes inspiration from ‘Mods and Bikers meets Jocks and Nerds'.

 

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