Onlinefire handed digital brief to promote Comedy Central series 30 Rock

Comedy showcase channel Comedy Central has appointed Onlinefire to promote its hit series 30 Rock following a competitive three-way pitch.

Comedy Central hit series: 30 Rock
Comedy Central hit series: 30 Rock

The agency has been charged with raising awareness of the television series with an online campaign and via bloggers and other social media channels, including Twitter.

Melanie Seasons, social media strategist, Onlinefire said: 'Onlinefire will be helping Comedy Central take 30 Rock from its underground comedy status in the UK to a mainstream audience.'

The campaign will kick off with a premiere event of the new series, to which fans of the show, bloggers and members of community review site Qype will be exclusively invited.

The new series of the show will start on 19 April.

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