Twitter guru Maz Nadjm advises Chelsea FC in shake up of social media offering

Chelsea FC has called on the comms industry's 'most influential' Twitterer to help shape the football club's social media strategy.

Social media focus: Chelsea FC
Social media focus: Chelsea FC

The club confirmed BSkyB online community specialist Maz Nadjm, better known as @mazi on Twitter, has been advising Chelsea's digital arm, Chelsea Digital Media.

Last year, Nadjm was named the most influential comms professional on Twitter, according to Edelman's TweetLevel tool, which measures a person's influence on the microblogging site.

BSkyB currently owns a minority stake in Chelsea Digital Media, which oversees Chelsea FC's website, Chelsea TV online, and other aspects of its online and mobile offering.

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