NEWS: Oracle UK merges three accounts and hands work to Bite

Oracle UK has merged its three public relations accounts and handed the business, worth an estimated pounds 200,000, to consumer hi-tech agency Bite Communications.

Oracle UK has merged its three public relations accounts and handed the

business, worth an estimated pounds 200,000, to consumer hi-tech agency

Bite Communications.



The fledgling agency, which broke away from Text 100 in May, will now

handle Oracle’s largest PR account, the product and corporate business,

held for seven years by Firefly.



Firefly, which had six staff handling the account, re-pitched for the

business two weeks ago along with Hill and Knowlton.



Bite has also been handed two smaller pieces of Oracle business in the

form of an estimated pounds 50,000 business development account

previously handled by Spreckley Pittham, and training work which moves

from Bogard Communications.



The review was sparked by the arrival of a new managing director Phil

Crawford at the US-based software and services giant in July, (PR Week

18 August).



Crawford, who now has overall responsibility for marketing, joined from

computer company Bull, where he worked with Text 100.



Bite Communications account director Clive Armitage said the agency

would help Oracle orchestrate its intended move from corporate database

management systems into the consumer market.



Firefly’s director Mark Mellor expressed disappointment at the loss of

the account: ‘The Oracle management team decided to change agencies

regardless of our pitch.’



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