Het Weer Kanaal, the newly launched Dutch edition of The Weather
Channel, has chosen Van Rossum and Partners to raise awareness and usage
of the cable channel, available in 50 per cent of Dutch homes. The
agency is responsible for media and public relations and public affairs.
Consultant Harriet Messing said: ’A lot of people have the channel but
don’t know how to use it. We need to educate people into its usage.’