The Barbican Centre is looking for an agency to raise awareness of
Inventing America, a year-long festival celebrating American culture
starting in January.
Ruth Hasnip, the Barbican’s director of public affairs, feels her
five-strong in-house team needs help in promoting the event in the US
Hasnip’s in-house team will run the UK PR for the event.
The Barbican is investing pounds 3 million on music, theatre, opera,
cinema and technology to reflect American themes.
The Barbican does not have a retained agency but since her arrival at
the Barbican two months ago Hasnip has established several new PR and
corporate sponsorship initiatives. She is currently seeking a press
officer to focus on the Barbican’s theatre issues.
The Barbican is placing a greater emphasis on public relations as the
Barbican managing director John Tusa attempts to raise its national