DIARY: RSPCA plays stop the pigeon PR gimmick

PR outfit Clarendon’s pigeon stunt for Scottish Life International last week proved a great success - for the birds.

PR outfit Clarendon’s pigeon stunt for Scottish Life International last

week proved a great success - for the birds.



At the time of writing, all but four of the 77 birds sent to journalists

had been re-couped (or should that be re-cooped? ed), those missing in

action being interned by the RSPCA. The others flew back to their Essex

home, where their owners are reportedly furious about the RSPCA’s

action.



Clarendon’s senior consultant James McDonald is not letting a bit of

animal lover outrage get him down and describes the campaign as ‘bold’.



He coos proudly. ‘I’ve handled two TV interviews, 20 radio slots and

enquiries from all the national press. We even got a lead through it

after someone saw a piece about it on London Tonight.’



So what was the product again?



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