The six new roles will sit alongside Grayling's existing geographic structure, and are drawn from the management ranks of the agency, which last year merged with sister Huntsworth shops Trimedia and Mmd.
In Brussels, Grayling Belgium takes charge of the energy, environment and industry practice. The healthcare and pharmaceutical practice will be headed by Stephen Lock, who also oversees Grayling's presence in Russia, Turkey, Ukraine, Belarus and Central Asia. Lock splits his base between Istanbul and Moscow.
Frankfurt-based Grayling Germany MD Ilka Schwarz will run the financial and professional services practice. The technology, media and telecoms unit will be headed by Christine Boehlke, CEO of Grayling Connecting Point in San Francisco.
Grayling UK CEO Loretta Tobin has been selected to oversee consumer. Meanwhile, David Beightol takes charge of government and public sector. Based in Washington DC, Beightol is chief development officer of Grayling sister agency Dutko Worldwide.
'In order to be effective as a global consultancy we need to operate with an international mindset reflecting the way that many large companies and organisations work,' said Grayling global CEO Michael Murphy in a statement.
'We conducted detailed research among a wide range of stakeholders and clients and many of them emphasised the importance of having experts in specific fields.'