NEWS: CIM reviews PR agency to boost its public profile

The Chartered Institute of Marketing is reviewing its public relations agency, after almost five years with Harrison Cowley, as part of a drive towards more proactive PR.

The Chartered Institute of Marketing is reviewing its public relations

agency, after almost five years with Harrison Cowley, as part of a drive

towards more proactive PR.



The 25,000-member institute is currently examining credentials from

selected agencies and is expected to draw up a shortlist in the next

week.



Fiona Rogers, CIM marketing director, said the review was sparked by a

evision of the CIM’s public relations strategy.



She said: ‘We have been very pleased with our coverage in the national

press and now need to focus across all media, including radio and

television.



‘We also want to get even more involved in debates about big issues,

such as the economy. We are now regularly being asked for comment, by

both the big regional newspapers and the national press, and we believe

we have a contribution to make.’



Rogers, who confirmed that Harrison Cowley was one of the agencies under

consideration, said that the ideal firm would have public affairs

expertise, with a ‘conduit to parliaments in the UK and Brussels’.



Brian Roach, managing director of Harrison Cowley’s Maidenhead office,

which handles the CIM account, said he was given several months notice

of the review.



Roach said that reviewing an agency, after almost five years, was an

intelligent thing to do and that Harrison Cowley intended to convince

the CIM that they should continue working together.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.