BORDER LINES: MEXICO - MPRA prepares to join ICO

The Mexican Public Relations Association is poised to be the next trade body to join the International Committee of Public Relations Consultancies Association, known as ICO. ICO regroups national associations of PR agencies, and now has 25 members, representing over 650 PR firms. The US, Greek, Turkish, Slovenian and Czech associations have all joined in the last six months, according to ICO president Jean-Leopold Schuybroek. ’We are looking to expand our membership in Asia,’ said Schuybroek.

The Mexican Public Relations Association is poised to be the next

trade body to join the International Committee of Public Relations

Consultancies Association, known as ICO. ICO regroups national

associations of PR agencies, and now has 25 members, representing over

650 PR firms. The US, Greek, Turkish, Slovenian and Czech associations

have all joined in the last six months, according to ICO president

Jean-Leopold Schuybroek. ’We are looking to expand our membership in

Asia,’ said Schuybroek.



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