PARIS: The Australian Tourist Commission is reviewing its French PR
account, which has been held by travel PR specialist LBP Communication
for the last two years.
The commission is seeking an agency to promote Australia as a tourist
destination, a brief which includes media relations, promotions and
The new account will last for three years, taking in the Sydney Olympic
Games in the year 2000, and part of the PR brief is to work alongside
official sponsors for the games, which include Visa and Coca-Cola.
The commission, which is mostly funded by the Australian government, is
required to carry out a statutory competitive review of its PR agencies
every three years. Last year, it retained its incumbent agencies in
Germany, the UK and Italy - respectively Adam and Partners, BGB and
Associates and Studio Aigo. At the same time, it changed its Swedish
account, selecting Jerry Bergstrom over incumbent Burson-Marsteller.