Coca-Cola Bottlers in Ulster has selected Burnside-Citigate to
handle its pounds 500,000 budget account following a three-way
The account was previously split between two agencies, with
Burnside-Citigate working on sports and event sponsorships and Anderson
Kenny handling corporate PR.
Burnside-Citigate, a wholly-owned subsidiary of Citigate, was awarded
the account after competing against Morrow Communications and the
Davidson Cockcroft Partnership (Harrison Cowley’s Belfast office).
Anderson Kenny did not re-pitch.
The agency has been briefed to take on corporate, crisis management and
consumer PR. It will also promote the Coca-Cola North-West 200
The review was prompted by the arrival of Lynne Crowther as PR manager
for Coca-Cola in January.