Burnside-Citigate wins Coke’s NI PR

Coca-Cola Bottlers in Ulster has selected Burnside-Citigate to handle its pounds 500,000 budget account following a three-way pitch.

Coca-Cola Bottlers in Ulster has selected Burnside-Citigate to

handle its pounds 500,000 budget account following a three-way

pitch.



The account was previously split between two agencies, with

Burnside-Citigate working on sports and event sponsorships and Anderson

Kenny handling corporate PR.



Burnside-Citigate, a wholly-owned subsidiary of Citigate, was awarded

the account after competing against Morrow Communications and the

Davidson Cockcroft Partnership (Harrison Cowley’s Belfast office).

Anderson Kenny did not re-pitch.



The agency has been briefed to take on corporate, crisis management and

consumer PR. It will also promote the Coca-Cola North-West 200

motorcycle race.



The review was prompted by the arrival of Lynne Crowther as PR manager

for Coca-Cola in January.



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