Bayley takes charge of Sony’s games PR

Sony Computer Entertainment UK, which produces and markets the Sony PlayStation games console and games, has appointed Carey Bayley as PR and promotions manager.

Sony Computer Entertainment UK, which produces and markets the Sony

PlayStation games console and games, has appointed Carey Bayley as PR

and promotions manager.



Bayley, who reports to Sony Computer Entertainment’s marketing director

Alan Welsman, is its most senior PR professional and takes charge of a

team of three. Since his promotion last year, from head of PR to his new

post, Welsman has overseen the PR function.



Prior to joining Sony, Bayley worked as a freelance consultant.

Previously she worked as head of PR and promotions at Travel TV and

marketing and promotions manager at Planet 24 where she helped to launch

the Big Breakfast.



Bayley said: ’My role is to help maintain PlayStation’s healthy position

in the market. I’m looking forward to the challenge and I intend to be

here for some time.’



Last autumn Welsman changed Sony PlayStation’s PR arrangements after its

pounds 100,000 account was resigned by MacLaurin Communications. It now

uses agencies on a project basis for the launch of specific games.

Bayley has no plans to change this arrangement and is currently seeking

agencies for the launch later this year of Tekken 3, Spiro the Dragon

and Crash.



Sony has no imminent plans to launch new consoles but is developing a

range of game controllers for launch later this year.



Sony Computer Entertainment launched PlayStation in 1995 and sold 1.1

million PlayStations last year. Around two million consoles have been

sold in total in the UK. Main rival Nintendo sold 650,000 consoles over

a period of nine months last year.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.