Centron makes first PR commitment with Arrow appointment

Centron International, a computer network provider and reseller of network products from companies including IBM, has appointed Arrow Public Relations to handle its UK PR on fees of around pounds 100,000.

Centron International, a computer network provider and reseller of

network products from companies including IBM, has appointed Arrow

Public Relations to handle its UK PR on fees of around pounds

100,000.



Arrow is Centron’s first retained agency. The company has hired other

agencies in Arrow’s Worldcom network to handle PR in selected markets

across Europe as part of a pan-European PR push.



Centron helps large businesses implement computer networks and has

signed a deal with IBM to allow it to supply IBM products as part of its

solutions for clients.



Centron International is a joint venture formed early in 1997 through a

partnership between US company Centron and Kent-based Xyratex, an

information storage company. The new company now operates in the UK,

France, Germany and Italy.



Arrow has been charged with building Centron’s profile across the

business press as both a supplier of consultancy and network services

and as a reseller of IBM, 3Com and Bay Networks products. Its team

reports to Gillian Veitch, European marketing communications specialist

at Centron. Veitch said: ’We have dabbled with PR before but have never

previously signed up an agency. We are trying to raise brand awareness

and build our image to make us known.’



Ken Deeks, managing director of Arrow, said: ’It is a very good account

and we are looking forward to working with Centron.’



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