Dutch bacon win for Holmes and Marchant Counsel

The Dutch Meat Board has awarded its UK trade PR account to Holmes and Marchant Counsel.

The Dutch Meat Board has awarded its UK trade PR account to Holmes

and Marchant Counsel.



The agency has been briefed to raise the profile of Dutch bacon and

communicate the strengths of the Dutch meat sector in the UK market. The

campaign will focus on the grocery and meat trade media.



The UK bacon market is in decline, falling by an average of one per cent

each year, but is still worth pounds 1 billion in retail sales each

year. Around 25 per cent of UK bacon sales come from the

Netherlands.



The account was previously handled by Bryant Jackson. Holmes and

Marchant Counsel will report to Dutch Meat Board managing director

Robert Smith, who is based in the UK. The account will be led by Steve

Marinker, deputy managing director of the consultancy.



An outbreak of swine fever in the Netherlands last year resulted in

Dutch government plans to restructure the pig meat market. British bacon

producers were urged by the Meat and Livestock Commission to take

advantage of the restructuring to increase their market share.



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