Tara Television, the UK-based cable channel from Ireland, has
appointed Nelson Bostock Communications to handle its trade and consumer
Four agencies are believed to have pitched for the account, which is
thought to have a fee approaching six figures. Nelson Bostock has been
charged with supporting Tara’s drive to extend its coverage through
cable and satellite operators and emphasise the channel’s offering to
Currently available on cable in areas of London, Birmingham and
Scotland, Tara will be available nationally when digital TV launches
later in the year.
US TV group United International Holdings holds a majority stake in
Tara, with 20 per cent owned by Irish state broadcaster RTE, which
provides the programming.
Tara is the first Nelson Bostock win since the appointment of Sue Skeats
as associate director last month (PR Week, 5 May ). Skeats will head the