Citigate takes CSAM’s UK corporate account

Credit Suisse Asset Management (CSAM), the global and institutional asset management arm of the Credit Suisse Group, has appointed Citigate Communications as its first UK corporate PR agency.

Credit Suisse Asset Management (CSAM), the global and institutional

asset management arm of the Credit Suisse Group, has appointed Citigate

Communications as its first UK corporate PR agency.



Citigate is CSAM’s first retained agency and was appointed following the

arrival of Ellen Taverner as director and head of corporate

communications in January (PR Week, 23 January).



Citigate’s team, led by director Patrick Donovan, worked with Taverner

in her previous role as vice-president of international marketing at the

Nasdaq Stock Market. Citigate is still retained by Nasdaq.



CSAM has asked Citigate to develop and implement a PR programme for each

aspect of its operations. These include institutional pension funds and

mutual funds for small investors.



This fits with Taverner’s brief. She was brought in to develop CSAM’s

branding and communications across all its divisions.



CSAM was formed as a specialist asset management division around 18

months ago, and is currently attempting to increase its number of

private investors.



According to a Euromoney league table of asset managers, InterSec 250,

Credit Suisse is the seventh largest asset manager in the world outside

the US.



Citigate’s team will be run from London but may be asked to undertake

work at its overseas offices on an ad hoc basis. CSAM has 14 other

offices outside London, including New York and Tokyo. It manages around

pounds 115 billion of assets.



Taverner is in the process of conducting an audit into CSAM’s in-house

communications requirements and may decide to build a central PR

team.



CSAM’s profits were pounds 328 million in 1997.



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