Credit Suisse Asset Management (CSAM), the global and institutional
asset management arm of the Credit Suisse Group, has appointed Citigate
Communications as its first UK corporate PR agency.
Citigate is CSAM’s first retained agency and was appointed following the
arrival of Ellen Taverner as director and head of corporate
communications in January (PR Week, 23 January).
Citigate’s team, led by director Patrick Donovan, worked with Taverner
in her previous role as vice-president of international marketing at the
Nasdaq Stock Market. Citigate is still retained by Nasdaq.
CSAM has asked Citigate to develop and implement a PR programme for each
aspect of its operations. These include institutional pension funds and
mutual funds for small investors.
This fits with Taverner’s brief. She was brought in to develop CSAM’s
branding and communications across all its divisions.
CSAM was formed as a specialist asset management division around 18
months ago, and is currently attempting to increase its number of
According to a Euromoney league table of asset managers, InterSec 250,
Credit Suisse is the seventh largest asset manager in the world outside
Citigate’s team will be run from London but may be asked to undertake
work at its overseas offices on an ad hoc basis. CSAM has 14 other
offices outside London, including New York and Tokyo. It manages around
pounds 115 billion of assets.
Taverner is in the process of conducting an audit into CSAM’s in-house
communications requirements and may decide to build a central PR
CSAM’s profits were pounds 328 million in 1997.