Trotter cuts Ludgate ties to join Pendragon board

Tim Trotter, founder and non-executive chairman of Ludgate Group, is to join the board of issues management firm Luther Pendragon as a non-executive director.

Tim Trotter, founder and non-executive chairman of Ludgate Group,

is to join the board of issues management firm Luther Pendragon as a

non-executive director.



Trotter is due to cut his remaining ties with Ludgate within weeks, by

resigning his chairmanship.



Along with Dewe Rogerson founder and chairman Roddy Dewe, Trotter is one

of six founding shareholders in Luther Pendragon. His move signals the

agency’s intention to offer financial PR.



Luther Pendragon’s clients include Hewlett Packard, McDonald’s, and

Barclays Stockbrokers.



Trotter founded Ludgate Group in 1991. The company has offices in

London, New York, Hong Kong and Frankfurt. It was acquired by

advertising and PR group McCann-Erickson last year, and became part of

its PR division, Weber PR Worldwide.



This spring Trotter signalled his intention to leave Ludgate when he

resigned as deputy chairman of Weber PR Worldwide, and moved from chief

executive to non-executive chairman of Ludgate (PR Week, 10 April

1998).



Trotter now wants to develop a broad range of interests. He said:

’Luther Pendragon is a well established, quality consultancy and I’m

looking forward to playing a part in the expansion of its offer.’



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