Location! will look to encompass B-M's experience in public affairs, stakeholder engagement, issues and crisis management and corporate reputation.
‘Many businesses face resistance to local investment and development plans, not only in heavy industry and infrastructure but increasingly in retail, energy, manufacturing and coastal tourism,' said Burson-Marsteller Europe, Middle East and Africa CEO Jeremy Galbraith. ‘Location! offers a strategic and tactical stakeholder engagement programme covering the full life cycle of major projects.'
The programme includes 15 specialised communication initiatives relating to site and project communication.
Location! recognises that local communities have legitimate interests in local development in their neighbourhood, and can be vocal and powerful opponents if trust is not established in the early planning stages.
Location! aims to provide an all-in-one approach, from early scoping and site selection, through approval and consultation, to construction and operations, and to decommissioning, divestment or land reparation and reclamation.