BORDER LINES: MILAN - Image Time takes on Olivetti account

IT specialist agency Image Time has won a contract to handle PR including media relations and promotions for Olivetti Lexikon, the office equipment division of Olivetti. Image managing director Myriam Koppel said the agency was the only firm approached for the year-long nationwide contract, which started on 1 March and is worth fees of around pounds 80,000. This is the first time Lexikon, which has an in-house PR team, has outsourced its PR activities.

IT specialist agency Image Time has won a contract to handle PR

including media relations and promotions for Olivetti Lexikon, the

office equipment division of Olivetti. Image managing director Myriam

Koppel said the agency was the only firm approached for the year-long

nationwide contract, which started on 1 March and is worth fees of

around pounds 80,000. This is the first time Lexikon, which has an

in-house PR team, has outsourced its PR activities.



The agency will target business and consumer audiences. Lexicon’s parent

firm, Olivetti, is currently in takeover talks with former state-run

telecommunications company Telecom Italia. Other Image Time clients in

Italy include IBM, Oracle and Logitech.



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