The Maitland Consultancy was last week appointed to handle
financial PR for Informa Group, which publishes Lloyds List, the daily
maritime newsletter. Informa was created from the merger of publishing
firm LLP and conference and events provider IBC last December.
Maitland pitched against Financial Dynamics for the account. Maitland
previously handled PR for LLP, while FD was IBC’s agency.
Maitland will provide investor relations and financial media relations
advice to Informa. The account will be led by consultants William
Clutterbuck and Charlotte Hamilton, who will report to Informa chairman
Peter Rigby and chief executive David Gilbertson.
The Informa Group provides business-to-business information, including
trade magazines, reference books and conferences. It covers six areas:
finance and insurance; maritime transport and trade; law and tax;
telecoms and IT; commodities and energy; and the biomedical and
Clutterbuck said: ’Informa provides must-have information to selected
sectors. We will help the company communicate to financial audiences the
advantages arising from the merger of the two businesses.’