Informa chooses Maitland to handle financial PR

The Maitland Consultancy was last week appointed to handle financial PR for Informa Group, which publishes Lloyds List, the daily maritime newsletter. Informa was created from the merger of publishing firm LLP and conference and events provider IBC last December.

The Maitland Consultancy was last week appointed to handle

financial PR for Informa Group, which publishes Lloyds List, the daily

maritime newsletter. Informa was created from the merger of publishing

firm LLP and conference and events provider IBC last December.



Maitland pitched against Financial Dynamics for the account. Maitland

previously handled PR for LLP, while FD was IBC’s agency.



Maitland will provide investor relations and financial media relations

advice to Informa. The account will be led by consultants William

Clutterbuck and Charlotte Hamilton, who will report to Informa chairman

Peter Rigby and chief executive David Gilbertson.



The Informa Group provides business-to-business information, including

trade magazines, reference books and conferences. It covers six areas:

finance and insurance; maritime transport and trade; law and tax;

telecoms and IT; commodities and energy; and the biomedical and

pharmaceutical sector.



Clutterbuck said: ’Informa provides must-have information to selected

sectors. We will help the company communicate to financial audiences the

advantages arising from the merger of the two businesses.’



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