Citigate director hired to highlight council brand

The English Sports Council, now rebranded as Sport England, has appointed Citigate Westminster director Colin Douglas to oversee its communications and support its ongoing branding push.

The English Sports Council, now rebranded as Sport England, has

appointed Citigate Westminster director Colin Douglas to oversee its

communications and support its ongoing branding push.



Douglas joins in April to take up the first overarching communications

role at the council (PR Week, 8 January). He will lead a team of 31

people and will co-ordinate policy promotion, media relations,

information and publications, previously run as separate

departments.



The council is the Government’s representative for English sporting

issues and is responsible for channelling Lottery money into sport.



Sport England was launched in February as part of a drive to increase

recognition of the council’s financial contribution to sport. When the

National Lottery was introduced in 1994, the council’s annual budget

leapt from pounds 50 million to pounds 350 million.



The number of schemes funded by the council increased, but many, such as

the Lottery Sport Fund, were not branded in a way which recognised its

involvement.



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