Taking Action - Greenpeace vs Nestle

Protesters: Greenpeace Target: Nestle Location: Croydon Date: 17 March

Greenpeace protest outside Nestle HQ
Greenpeace protest outside Nestle HQ

 

The lowdown

Members of Greenpeace dressed up as orangutans and protested outside Nestle's offices in Croydon. The same day, Greenpeace caused a stir when it released an online video in which an office worker accidentally bites into an orangutan's finger instead of a KitKat. It aimed to draw attention to the NGO's ongoing battle with Nestle, owner of the KitKat brand, over its supply chain.

Why the protest?

Greenpeace launched a report last year that claimed Sinar Mas, an Indonesian company, sources palm oil through illegal deforestation and peatland clearances, which endanger orangutans' habitats.

'While many companies such as Unilever and Kraft are making efforts to disassociate themselves from the worst practices of the palm oil industry, Nestle has done diddly squat,' said Greenpeace.

How did Nestle respond?

Nestle was quick to post a response online. It said that it did not buy palm oil from the Sinar Mas Group for any of its products, but said its supplier, Cargill, did. Nestle said Cargill had given Sinar Mas until the end of April to respond to Greenpeace's concerns.

How did the media cover it?

The Guardian said that Nestle was fighting a 'PR battle' with Greenpeace. The story spread internationally with the Vancouver Sun, the Huffington Post and Jakarta Globe also running the story.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR