Oxfam has promoted its campaigns director to take the newly created top global PR role, as part of a radical restructure of its marketing operations.
Thomas Schultz-Jagow will manage the new communications department, which will integrate media, corporate and digital communications, and PR operations for the first time. He will take up his new post at the start of May and will be the first comms director to become part of the organisation's corporate management team.
Schultz-Jagow is currently Oxfam's campaigns director, managing teams on issues such as climate change, health, education and humanitarian crises. In his new role, he will be the most senior person in media and PR for the Oxfam brand globally.
Schultz-Jagow will oversee four functions headed by interim head of media Jen Corlew, acting head of PR Katie Abbott (this position will be advertised in May), head of digital Sarah Jordan, and Julie Wood, head of corporate comms.
Schultz-Jagow told PRWeek he would concentrate on three things: improving Oxfam's positioning overseas, strengthening its PR function through the use of celebrities and music and book festivals, and investing more in the digital space.
He said: 'The Oxfam brand is strong in the UK market, but we want to improve its positioning overseas.
'We have a global remit and work in more than 60 countries. So we will enter into the debate about the effectiveness of foreign aid by demonstrating our past success as a humanitarian player working with local organisations.
'We will also build more partnerships, especially in the corporate communications area, and invest in new digital technologies particularly for use in emergency situations like Haiti.'