BORDER LINES: STOCKHOLM - Jefferson turns on waterworks

The Stockholm Water Festival has hired Swedish PR firm Jefferson Communications to promote its annual five-day water festival throughout Sweden, Finland and Norway. The agency will target consumers and business audiences. The budget comes to around pounds 100,000 for the consumer and trade account which was won following a competitive pitch two weeks ago. The water festival has become one of the country’s biggest tourism events, selling more than 180,000 tickets last year.

The Stockholm Water Festival has hired Swedish PR firm Jefferson

Communications to promote its annual five-day water festival throughout

Sweden, Finland and Norway. The agency will target consumers and

business audiences. The budget comes to around pounds 100,000 for the

consumer and trade account which was won following a competitive pitch

two weeks ago. The water festival has become one of the country’s

biggest tourism events, selling more than 180,000 tickets last year.



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