STOCKHOLM: US IT firm Iomega has completed its year-long European
PR agency review with the appointment of Text 100 to handle its PR in
Sweden, Norway, Finland and Denmark.
Text competed against Swedish agency Vox, Norway’s Lynx Communications
and Finnish firm BNL Information for the corporate and product
Iomega did not previously use an agency in the Nordic countries.
Iomega - which makes computer drives and disks - registered financial
losses until the fourth quarter of last year and was forced to implement
a redundancy programme and cut its advertising budget.
Last year, the firm’s European corporate PR manager, Paul Seaman,
appointed four agencies in France, Germany, the UK, Italy and Spain.
Last month, he selected Brodeur to handle PR in the Benelux countries.
Text 100 is Iomega’s agency in Germany and Spain.