INTERNATIONAL: B-M fills its top job in Germany with Hamburg MD

HAMBURG: Burson-Marsteller has promoted its Hamburg managing director, Harel Seidenwerg, to head its German operation, a post which has been vacant for the past year.

HAMBURG: Burson-Marsteller has promoted its Hamburg managing

director, Harel Seidenwerg, to head its German operation, a post which

has been vacant for the past year.



A trained doctor, Seidenwerg is also B-M’s healthcare practice chair, a

position he will keep for the time being.



He took up his new post earlier this month. The position was previously

held by Gabriela Eick. Seidenwerg will report to B-M’s European CEO, Ken

Rietz and oversee a total of 50 staff across the agency’s Frankfurt and

Hamburg offices. He will also have partial responsibility for B-M’s

public affairs units in Berlin and Bonn.



Of his new position, he said: ’The success of this business is derived

from the people and the expertise we have. My main goal is to recruit

good experts in our practice fields.’



In addition, he said that he will re-establish marketing communications

as a distinct practice. It was incorporated into B-M’s German corporate

practice last year.



Seidenwerg plans to split his time between Frankfurt - where the

agency’s administrative support staff are - and Hamburg. He will not be

replaced as Hamburg MD.



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