Fishburn Hedges has picked up the public affairs account for Pearl
Assurance, with a brief to raise the company’s profile within
Fishburn Hedges’ public affairs arm, led by director Graham McMillan,
won the medium-sized account after a four-way pitch held two weeks
European Public Policy Advisers, Westminster Strategy and LSA were the
other agencies involved in the pitch.
Westminster Strategy and Fishburn Hedges have both worked for Pearl on
an ad-hoc basis for the past two years, providing policy monitoring and
public affairs support respectively. It is only now that Pearl, which
has 2.3 per cent of the general and life insurance market, has decided
to devote more resources to a full-time public affairs campaign. Ann
Rossiter, who will be one of two consultants running the account, said
Pearl has a ’good story to tell government’.
Pearl’s move comes as the Government steps up its own campaign to combat
financial exclusion - whereby consumers in lower income brackets miss
out on opportunities to save for pensions and future welfare.
The Government is keen to sound out the financial services industry on
how to encourage this audience to save for the future.
Rossiter said: ’Pearl has traditionally been serving that group for some
time. Over 66 per cent of its customers fall into the C2DE bracket.
We want to explain to the Government just how you can reach some of