Medialink lands PR for European Space Agency

The European Space Agency has hired broadcast PR and video news release company Medialink International to raise its profile on TV networks across the world.

The European Space Agency has hired broadcast PR and video news

release company Medialink International to raise its profile on TV

networks across the world.



Fees amount to more than pounds 200,000 annually for the two-year

account which was won following a three-way pitch.



Incumbent Worldwide International Television pitched against World

Television and Medialink. Worldwide International Television will

continue to handle some TV news promotion.



Medialink has been hired to improve the space organisation’s relations

with broadcast media across Europe. The space agency wants to be as

prominent in Europe as NASA is in the US.



The VNR distribution company will promote the space agency’s pounds 1.8

billion space programme, which includes the development of NASA’s Ariane

launcher, Meteosat weather satellites and its space science

programme.



’We will help them plan stories, distribute footage to a target list of

broadcasters, handle media relations, offer spokespeople for space

related issues and stage outside broadcast where they are involved,’

said Medialink senior vice-president Stuart Maister.



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