Brown, Cameron and Clegg to target 'Saga Generation' in video webchats

The three main party leaders are due to take part in a series of webchats aimed at targeting the over-fifties generation.

Targeting over fifties: Gordon Brown
Targeting over fifties: Gordon Brown

Gordon Brown, David Cameron and Nick Clegg will film a series of videos for Saga over the next few weeks. Cameron is the first party leader in the hot seat and the web chat will be streamed live on Friday.

The leaders will each hold a web chat, filmed by broadcast specialists markettiers4dc, in front of an invited studio audience.

The major parties have recognised the electoral importance of the ‘Saga Generation' and agreed to answer questions from voters who are over 50.

Earlier this year, members of the Saga-Populus Panel gave their opinions on a wide range of issues and helped create 'The Saga Generation Manifesto'. The three main party leaders responded to the manifesto in the March edition of Saga Magazine.

A poll of 14,000 Saga Magazine readers and customers found that 80 per cent were certain to vote.

Saga Magazine editor-at-large Emma Soames said: ‘The Saga Generation will have a decisive influence on the outcome of the coming general election. We are therefore delighted that the party leaders should take some time to answer their questions.  They are active citizens and they may no longer man the barricades as they might have done in the 60s, but they will vote in their millions.'

The first web chat will be broadcast live on studiotalk.tv as well as content provided to third party news sites to carry.

Markettiers4dc will also be handling all of the broadcast media relations prior to each chat taking place.  

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.