Over-fifties specialist Saga Group in hunt for financial PR agency

Over-fifties specialist the Saga Group has a brief out for a financial PR agency.

Part of the Saga Group: Saga magazine
Part of the Saga Group: Saga magazine

The brief is thought to be worth £150,000 and will handle financial comms for the group’s non-holiday business - including insurance, commercial services and Saga Magazine.

The group currently uses Lansons Communications, which is understood to be repitching for the business.

Saga head of communications Paul Green said: ‘It’s everything that doesn’t involve holidays. It’s quite broad, but will predominantly focus on insurance.’

A pitch brief has been sent out and agencies are expected to be sending responses this week. A shortlist has not yet been developed.

An agency is expected to be appointed by the middle of the year.

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