MEDIA: Diplomats to get own magazine

Britain’s diplomatic community should soon have its own magazine title with the planned launch of Embassy Row in April.

Britain’s diplomatic community should soon have its own magazine title

with the planned launch of Embassy Row in April.



Former globe-trotter, journalist and sales manager Jamie Talbot, who is

publishing the magazine, said the title aims to reflect both the

glamour and serious business of diplomatic work



‘We have identified a market for 10,500 copies initially which will be

circulated to the embassies and consulates of the UK,’ said Talbot.



He is also seeking co-operation from the Foreign Office in distributing

the title to British embassies and consultants overseas.



The magazine will be issued monthly, with a target pagination size of

100 with a 60:40 ratio of editorial to advertising.



‘We aim to offer lots of information to embassies, letting them know

what’s going on in the diplomatic community, but Embassy Row will also

be a very good vehicle for a wide range of tax-free products,’ said

Talbot ‘When it has credibility we will be aiming to cover embassy

parties and the glamorous social scene which is going on all the time.



The title will join a number of other ‘ex-pat’ titles including the

Pearson-owned Resident Abroad which seeks to blend news and lifestyle

features for the ex-patriot community while providing an editorial and

advertising vehicle for promoters of tax-free goods and investments.



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