NEWS: PR EUROPE

WARSAW: Ameritech to tackle Polish govt

WARSAW: Ameritech to tackle Polish govt



Chicago-based telecoms firm Ameritech has hired CEC Government Relations

to campaign against the Polish government over its decision to put two

global system mobile (GSM) licenses out to open tender. The company

claims this breaches an earlier agreement to allocate one of the

networks to Polish cellular telephone operator PTK Centertel - in which

both Ameritech and France Telecom have a 24.5 per cent stake. Not only

is the present Polish government refusing to give them the free licence

they were promised, but new legislation actually blocks Ameritech and

France Telecom from participating in the tender process. Both Ameritech

and France Telecom are suing the Polish government in separate cases for

violation of international trade treaties.



STOCKHOLM: Competing for the Olympics



Jerry Bergstrom has been hired by the Stockholm 2004 campaign to help

promote the city in its bid to host the Olympic Games in the next

millennium. Deputy managing director Anders Abenius will take charge of

relations with the local and international media, highlighting

Stockholm’s suitability and the economic benefits of hosting the event.

The selection will be announced by the International Olympic Committee

in September 1997.



ATHENS: Citibank eyes Hill and Knowlton



Citibank is talking to Publicom/Hill and Knowlton about a campaign to

launch its private banking operation in Greece. Plans include an

internal event to launch the service to the managers of Citibank’s high

street branches, followed by a media relations and ‘networking’ campaign

targeting Greece’s richest individuals. Other new clients for H&K

include Nestle and PepsiCo’s subsidiary Tasty Foods, combined fees for

which are more than pounds 140,000.



AMSTERDAM: Ferck opens European door



German consultancy Ferck PR has opened its first international office

and renamed itself Ferck Euro-PR to reflect its European expansion

plans. The Dutch office will be headed by Peter Kaschy although

consultancy founder Max Uwe Ferck will also be actively involved in

developing the business. Ferck, which specialises in the IT, healthcare

and financial sectors, was formed in Frankfurt in 1987 and opened a

second office in Stuttgart at the beginning of 1995. It plans to open

further offices in Munich and Vienna.



FRANKFURT: Swatch keeps time with K&K



Watch manufacturer Swatch has switched its PR to Kohtes & Klewes from

Berlin agency Schroeder & Schoembs - against which K&K pitched

unsuccessfully one year ago. K&K managing director Joachim Klewes said

the agency would be providing the ‘full range of PR services’. Other

recent client wins include Gillette, Dunlop and BASF, representing

combined fee income of over DM1 million.



AMSTERDAM: PR opportunity in e-mail



A majority (67 per cent) of editorial offices use the Internet as a

research tool, but few (26 per cent) use it to receive press releases,

according to a survey of 31 national and regional newspaper and magazine

offices by Forman Grayling. FG account director Marc Hinfelaar said he

saw ‘massive opportunities’ for both reporters and PR agencies in the

use of e-mail press-releases but editors seemed reluctant to give out e-

mail address es for their staff.



edited by John-Pierre Joyce



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