WARSAW: Ameritech to tackle Polish govt
Chicago-based telecoms firm Ameritech has hired CEC Government Relations
to campaign against the Polish government over its decision to put two
global system mobile (GSM) licenses out to open tender. The company
claims this breaches an earlier agreement to allocate one of the
networks to Polish cellular telephone operator PTK Centertel - in which
both Ameritech and France Telecom have a 24.5 per cent stake. Not only
is the present Polish government refusing to give them the free licence
they were promised, but new legislation actually blocks Ameritech and
France Telecom from participating in the tender process. Both Ameritech
and France Telecom are suing the Polish government in separate cases for
violation of international trade treaties.
STOCKHOLM: Competing for the Olympics
Jerry Bergstrom has been hired by the Stockholm 2004 campaign to help
promote the city in its bid to host the Olympic Games in the next
millennium. Deputy managing director Anders Abenius will take charge of
relations with the local and international media, highlighting
Stockholm’s suitability and the economic benefits of hosting the event.
The selection will be announced by the International Olympic Committee
in September 1997.
ATHENS: Citibank eyes Hill and Knowlton
Citibank is talking to Publicom/Hill and Knowlton about a campaign to
launch its private banking operation in Greece. Plans include an
internal event to launch the service to the managers of Citibank’s high
street branches, followed by a media relations and ‘networking’ campaign
targeting Greece’s richest individuals. Other new clients for H&K
include Nestle and PepsiCo’s subsidiary Tasty Foods, combined fees for
which are more than pounds 140,000.
AMSTERDAM: Ferck opens European door
German consultancy Ferck PR has opened its first international office
and renamed itself Ferck Euro-PR to reflect its European expansion
plans. The Dutch office will be headed by Peter Kaschy although
consultancy founder Max Uwe Ferck will also be actively involved in
developing the business. Ferck, which specialises in the IT, healthcare
and financial sectors, was formed in Frankfurt in 1987 and opened a
second office in Stuttgart at the beginning of 1995. It plans to open
further offices in Munich and Vienna.
FRANKFURT: Swatch keeps time with K&K
Watch manufacturer Swatch has switched its PR to Kohtes & Klewes from
Berlin agency Schroeder & Schoembs - against which K&K pitched
unsuccessfully one year ago. K&K managing director Joachim Klewes said
the agency would be providing the ‘full range of PR services’. Other
recent client wins include Gillette, Dunlop and BASF, representing
combined fee income of over DM1 million.
AMSTERDAM: PR opportunity in e-mail
A majority (67 per cent) of editorial offices use the Internet as a
research tool, but few (26 per cent) use it to receive press releases,
according to a survey of 31 national and regional newspaper and magazine
offices by Forman Grayling. FG account director Marc Hinfelaar said he
saw ‘massive opportunities’ for both reporters and PR agencies in the
use of e-mail press-releases but editors seemed reluctant to give out e-
mail address es for their staff.
edited by John-Pierre Joyce