NEWS: Mercury calls Burnside for Northern Ireland PR

Mercury Communications has called up Burnside-Citigate to help build its presence in the burgeoning Northern Ireland telecoms market.

Mercury Communications has called up Burnside-Citigate to help build its

presence in the burgeoning Northern Ireland telecoms market.



Burnside-Citigate, which was last year acquired by Citigate Group, will

work alongside Ardmore Advertising & Marketing on the campaign.



Mercury faces stiff competition in the province from the likes of BT

and new arrival CableTel. It is also having to deal with concerns about

its commitment to the local market.



‘We feel that the growing telecoms market in Northern Ireland - and the

competition we face from a number of players - needs to be tackled with

a flavour that reflects the local culture,’ said Mercury PR manager

Collette Carroll.



She added that the business would be worth ‘above pounds 50,000 in fees

and projects’ to Citigate-Burnside.



‘Our brief is to make it quite plain that Mercury is committed to

Northern Ireland and has an active programme,’ said Burnside-Citigate

managing director Alan Burnside.



He added that sponsorship was likely to play a significant part in the

campaign.



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