Mercury Communications has called up Burnside-Citigate to help build its
presence in the burgeoning Northern Ireland telecoms market.
Burnside-Citigate, which was last year acquired by Citigate Group, will
work alongside Ardmore Advertising & Marketing on the campaign.
Mercury faces stiff competition in the province from the likes of BT
and new arrival CableTel. It is also having to deal with concerns about
its commitment to the local market.
‘We feel that the growing telecoms market in Northern Ireland - and the
competition we face from a number of players - needs to be tackled with
a flavour that reflects the local culture,’ said Mercury PR manager
She added that the business would be worth ‘above pounds 50,000 in fees
and projects’ to Citigate-Burnside.
‘Our brief is to make it quite plain that Mercury is committed to
Northern Ireland and has an active programme,’ said Burnside-Citigate
managing director Alan Burnside.
He added that sponsorship was likely to play a significant part in the