NEWS: Chambers Cox fells timber deal

Chambers Cox PR is branching out into wood promotion following a deal with the Nordic Timber Council.

Chambers Cox PR is branching out into wood promotion following a deal

with the Nordic Timber Council.



The council, which represents the bulk of the timber industries of

Sweden, Finland and Norway, appointed Chambers Cox after a three-way

pitch against Fleishman Hillard and the Capper Granger Agency. The

account, which runs provisionally for three years, will be worth pounds

100,000 in the first 12 months, one third of which will be fees.



Jos Chambers, CC chief executive, said the campaign aims to increase

awareness and consumption of pine and spruce in the UK. It will

initially focus on business audiences, such as importers, agents, the

construction industry, architects and furniture manufacturers, but would

later target consumer markets.



‘We are planning a range of activities, including press, TV and radio

work, road shows and exhibitions. We also intend to set up sites on the

Internet,’ he said.



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