NEWS: BT offers public affairs contract to satisfy EC

British Telecom has put its pan-European public affairs contract out to re-pitch, but stressed that the review has more to do with satisfying European Commission rules than disaffection with its existing agency.

British Telecom has put its pan-European public affairs contract out to

re-pitch, but stressed that the review has more to do with satisfying

European Commission rules than disaffection with its existing agency.



Incumbent European Public Policy Advisers, EPPA, was one of five

agencies that pitched to BT last week. Hill & Knowlton and GJW are

thought to have been among the other contenders.



EPPA currently runs a network of public affairs consultants in nine

European countries for BT, as well as monitoring national commercial and

political developments and offering counsel.



Linda Porter, BT corporate communications manager, Europe, said the

pitch was held to fall in with European procurement guidelines, which

call for regular reviews. ‘These strictures have been in place for a

couple of years and we wanted to ensure the EC was satisfied with our

processes for obtaining expert advice.



‘We are actually very happy with EPPA. We have been working with them in

public affairs since 1991 and even longer in other areas. In a fast-

changing industry, I think it is useful for both clients and agencies to

make a thorough and considered rebrief.’



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