British Telecom has put its pan-European public affairs contract out to
re-pitch, but stressed that the review has more to do with satisfying
European Commission rules than disaffection with its existing agency.
Incumbent European Public Policy Advisers, EPPA, was one of five
agencies that pitched to BT last week. Hill & Knowlton and GJW are
thought to have been among the other contenders.
EPPA currently runs a network of public affairs consultants in nine
European countries for BT, as well as monitoring national commercial and
political developments and offering counsel.
Linda Porter, BT corporate communications manager, Europe, said the
pitch was held to fall in with European procurement guidelines, which
call for regular reviews. ‘These strictures have been in place for a
couple of years and we wanted to ensure the EC was satisfied with our
processes for obtaining expert advice.
‘We are actually very happy with EPPA. We have been working with them in
public affairs since 1991 and even longer in other areas. In a fast-
changing industry, I think it is useful for both clients and agencies to
make a thorough and considered rebrief.’