NEWS: GBC’s in-depth knowledge wins superhighway bank account

Hi-tech PR specialist Grant Butler Coomber has snapped up the public relations account of software company Financial Objects.

Hi-tech PR specialist Grant Butler Coomber has snapped up the public

relations account of software company Financial Objects.



The budget for the launch campaign is estimated at pounds 100,000 - over

pounds 70,000 of which will comprise fees.



The man behind Financial Objects is Roger Foster - founder of software

house ACT, which was sold to Misys in April last year for pounds 212

million. He is backed by venture capitalists Schroder Ventures and

Thompson Clive.



The company specialises in software products for the financial sector

and has identified stockbroker information services and home banking,

using the information superhighway, as areas for the company to develop.



‘When on-line banking becomes more of a reality we will be looking at

targeting the personal finance press and broadcast media,’ said GBC

associate director Melissa Geddes.



Financial Objects director Jes Dorrell said GBC was chosen because it

met three criteria: in-depth knowledge of information technology,

experience of the financial services sector and an understanding of on-

line services, gained through the work it had done for Internet access

provider Pipex.



GBC was selected without having to take part in a competitive pitch.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.