Barnardos’ PR chief is to join the Worldwide Fund for Nature as director
of communications ending an 18 month search to fill the post.
Alan Booth, head of publicity at Barnardos, will take up the board-level
position at the WWF next month.
The charity has been looking for a communications head since Geraldine
Sharpe-Newton quit to join Turner Broadcasting in April 1994.
Booth, who ran Barnardos’ 15-strong communications department for four
years, said he felt the charity had not given PR a high enough status.
He also criticised Barnardos’ plan to merge its communications and
marketing divisions on his departure.
‘Marketing and communications have to work closely together but PR
cannot be a promotions department for fundraisers’, said Booth.
Barnardos is advertising for heads of both divisions who will report to
marketing communications director Charles Holden, the charity’s former
head of fundraising.
The WWF is also looking for its first public affairs executive to secure
the charity a place on the political agenda in the forthcoming general
election. Booth will join the WWF in time for the launch of its Forest
Stewardship Council logo next month.