NEWS: Barnardos’ PR chief to join WWF

Barnardos’ PR chief is to join the Worldwide Fund for Nature as director of communications ending an 18 month search to fill the post.

Barnardos’ PR chief is to join the Worldwide Fund for Nature as director

of communications ending an 18 month search to fill the post.



Alan Booth, head of publicity at Barnardos, will take up the board-level

position at the WWF next month.



The charity has been looking for a communications head since Geraldine

Sharpe-Newton quit to join Turner Broadcasting in April 1994.



Booth, who ran Barnardos’ 15-strong communications department for four

years, said he felt the charity had not given PR a high enough status.

He also criticised Barnardos’ plan to merge its communications and

marketing divisions on his departure.



‘Marketing and communications have to work closely together but PR

cannot be a promotions department for fundraisers’, said Booth.



Barnardos is advertising for heads of both divisions who will report to

marketing communications director Charles Holden, the charity’s former

head of fundraising.



The WWF is also looking for its first public affairs executive to secure

the charity a place on the political agenda in the forthcoming general

election. Booth will join the WWF in time for the launch of its Forest

Stewardship Council logo next month.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Careers: Leadership - A route to the boardroom
Sponsored feature

Careers: Leadership - A route to the boardroom

Senior communicators now need the knowledge and ability to take on a more central corporate role.

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.