NEWS: Barnardos’ PR chief to join WWF

Barnardos’ PR chief is to join the Worldwide Fund for Nature as director of communications ending an 18 month search to fill the post.

Barnardos’ PR chief is to join the Worldwide Fund for Nature as director

of communications ending an 18 month search to fill the post.



Alan Booth, head of publicity at Barnardos, will take up the board-level

position at the WWF next month.



The charity has been looking for a communications head since Geraldine

Sharpe-Newton quit to join Turner Broadcasting in April 1994.



Booth, who ran Barnardos’ 15-strong communications department for four

years, said he felt the charity had not given PR a high enough status.

He also criticised Barnardos’ plan to merge its communications and

marketing divisions on his departure.



‘Marketing and communications have to work closely together but PR

cannot be a promotions department for fundraisers’, said Booth.



Barnardos is advertising for heads of both divisions who will report to

marketing communications director Charles Holden, the charity’s former

head of fundraising.



The WWF is also looking for its first public affairs executive to secure

the charity a place on the political agenda in the forthcoming general

election. Booth will join the WWF in time for the launch of its Forest

Stewardship Council logo next month.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.