NEWS: QBO to tackle Roche portfolio single-handed

Roche Products has consolidated PR for its vitamins and mineral supplements into the Quentin Bell Organisation at the expense of Maureen Cropper Associates.

Roche Products has consolidated PR for its vitamins and mineral

supplements into the Quentin Bell Organisation at the expense of Maureen

Cropper Associates.



The pharmaceutical company’s VMS work was previously split between QBO

and MCA, with the former handling Roche Starflower and the Redoxon range

and the latter Sanatogen.



‘The direction the business has taken is to manage the portfolio as more

of a single category which is why we wanted a single contact point for

PR,’ said Roche marketing manager Peter Smith.



Sanatogen alone is thought to have carried a budget of about pounds

150,000 when at MCA. The overall PR budget for Roche’s VMS brands is

around pounds 300,000.



‘We’re looking much more at making vitamins and supplements relevant to

people’s lives and life stage,’ said QBO deputy managing director

Shirley Hanley.



‘The consolidation will allow us to look at the whole picture for the

whole Roche portfolio rather than just running a brand campaign.’



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