NEWS: ICO gains global status as US body prepares to enrol

ICO, the international PR consultancy association, is set to become the global voice of the PR industry as it prepares to accept the US’s first consultancy association among its ranks.

ICO, the international PR consultancy association, is set to become the

global voice of the PR industry as it prepares to accept the US’s first

consultancy association among its ranks.



At a meeting of the ICO board in Lucerne last week, plans were laid for

the formation of a US PR consultants association to run alongside the

existing Public Relations Society of America (PRSA), which represents

individual PR professionals rather than agencies.



Gwin Johnston, chairman of the PRSA’s Counsellors Academy - which

represents professionals working in agencies rather than in-house - and

Ketchum chairman David Drobis have pledged to come up with

recommendations for the Academy’s next board meeting in November. A US

PRCA could be up and running by the middle of next year. ICO chairman

Peter Hehir said the addition of a US consultancy association would make

ICO a truly international organisation.



‘The rest of the world is beginning to see PR as an international

business and we have been arguing for years that there should be an

international organisation to represent it,’ said Hehir. He added that

ICO was also keen to admit associations from eastern Europe, the Far

East and Australia.



Formed in 1986, ICO (International Committee of Public Relations

Consultancy Associations) represents 17 national European PR

associations. Its secretariat is based at the UK PRCA’s headquarters in

London.



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