ICO, the international PR consultancy association, is set to become the
global voice of the PR industry as it prepares to accept the US’s first
consultancy association among its ranks.
At a meeting of the ICO board in Lucerne last week, plans were laid for
the formation of a US PR consultants association to run alongside the
existing Public Relations Society of America (PRSA), which represents
individual PR professionals rather than agencies.
Gwin Johnston, chairman of the PRSA’s Counsellors Academy - which
represents professionals working in agencies rather than in-house - and
Ketchum chairman David Drobis have pledged to come up with
recommendations for the Academy’s next board meeting in November. A US
PRCA could be up and running by the middle of next year. ICO chairman
Peter Hehir said the addition of a US consultancy association would make
ICO a truly international organisation.
‘The rest of the world is beginning to see PR as an international
business and we have been arguing for years that there should be an
international organisation to represent it,’ said Hehir. He added that
ICO was also keen to admit associations from eastern Europe, the Far
East and Australia.
Formed in 1986, ICO (International Committee of Public Relations
Consultancy Associations) represents 17 national European PR
associations. Its secretariat is based at the UK PRCA’s headquarters in