NEWS: Sol lifts the lid on who will handle UK PR programme

Sol, the Mexican premium bottled lager, has hired Spreckley Pittham to manage its trade and consumer PR programme in the UK.

Sol, the Mexican premium bottled lager, has hired Spreckley Pittham to

manage its trade and consumer PR programme in the UK.



Appointed this week by Moctezuma and Cuauhtemoc Imports (MCI), the

importing subsidiary of Sol’s brewer Cerveceria Moctezuma, Spreckley

Pittham will run a media relations and events programme targeted

principally at the 18 to 24 youth market.



Reporting to MCI’s European marketing director Chris Deathe, the agency

will also work for Sol’s sister brand Dos Equis, promoting both brands

to publicans, bar owners, off-licence managers and older supermarket

shoppers.



Spreckley Pittham’s appointment follows a lengthy search by Sol for an

agency after its relationship with Jackie Cooper PR ended in May. The

parting, by mutual consent, freed Jackie Cooper to pick up work from

Fosters lager three weeks ago.



Jackie Cooper also provided Sol with a list of eight agencies to take

over the account. A total of 14 agencies were approached.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.