NEWS: Sol lifts the lid on who will handle UK PR programme

Sol, the Mexican premium bottled lager, has hired Spreckley Pittham to manage its trade and consumer PR programme in the UK.

Sol, the Mexican premium bottled lager, has hired Spreckley Pittham to

manage its trade and consumer PR programme in the UK.



Appointed this week by Moctezuma and Cuauhtemoc Imports (MCI), the

importing subsidiary of Sol’s brewer Cerveceria Moctezuma, Spreckley

Pittham will run a media relations and events programme targeted

principally at the 18 to 24 youth market.



Reporting to MCI’s European marketing director Chris Deathe, the agency

will also work for Sol’s sister brand Dos Equis, promoting both brands

to publicans, bar owners, off-licence managers and older supermarket

shoppers.



Spreckley Pittham’s appointment follows a lengthy search by Sol for an

agency after its relationship with Jackie Cooper PR ended in May. The

parting, by mutual consent, freed Jackie Cooper to pick up work from

Fosters lager three weeks ago.



Jackie Cooper also provided Sol with a list of eight agencies to take

over the account. A total of 14 agencies were approached.



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