NEWS: PR staff yet to discover the full effect of C&W merger

PR staff and agencies working for the four companies due to merge into the new telecoms and cable colossus, Cable and Wireless Communications, are awaiting news of how the deal will affect them.

PR staff and agencies working for the four companies due to merge into

the new telecoms and cable colossus, Cable and Wireless Communications,

are awaiting news of how the deal will affect them.



More than 100 press and PR staff work for the four firms, telecoms

company Mercury and cable companies Nynex CableComms, Bell Cablemedia

and Videotron.



Nynex CableComms has 82 press and PR staff. The department is headed by

executive director, corporate communications, Allen Saunders. Mercury

has 19 press and PR staff, under marketing director Simon Esberger, Bell

Cablemedia has six, headed by director of corporate communications

Denise Lewis. Videotron has three PR staff under marketing operations

director Nick Caunter.



The four companies also use a range of agencies. Mercury works with DPA

PR, The Practice, Biss Lancaster and APCO; Nynex CableComms uses Square

Mile; Bell Cablemedia has Jackie Cooper PR and Lowe Bell Financial, and

Videotron uses Nelson Bostock Communications. Financial PR for Cable and

Wireless is handled by Brunswick.



A C&W spokesman said there would be an ‘elimination of duplication in

centralised services’ but stressed that it was too early to say what

would happen to PR staff.



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