Diary: Oh for a muse of fire that could turn a launch party into a flaming success

Scope Ketchum, the agency formed last year when James Maxwell’s Scope Communications was acquired by Ketchum, nearly went up in flames at a launch party for its new name last Wednesday. The Scope brand is to be dropped, and the agency will from now on be known as Ketchum.

Scope Ketchum, the agency formed last year when James Maxwell’s

Scope Communications was acquired by Ketchum, nearly went up in flames

at a launch party for its new name last Wednesday. The Scope brand is to

be dropped, and the agency will from now on be known as Ketchum.



The evening, at the Banqueting House in Whitehall, began well. Maxwell,

who founded Scope along with Alastair Gornall, chief executive of

Consolidated Communications, was looking on the bright side. He said:

’The Scope name has been somewhat confused since the Spastic Society

adopted it in 1993. It’s also a mouthwash in the US - I’ve been sent at

least 20 bottles over the years.’



Then, just as things began to really swing, a team of firemen holding a

hose charged into the hall.



At first Maxwell thought this was a stunt, as the firemen were soon

cradling drinks and chatting to an enthusiastic entourage of female

public relations executives.



But as it turned out,the Banqueting House kitchen had reported an

electrical fault, which had set off the alarm. So, with no flames to

fight, the brave firemen were left to demonstrate their fireman’s lift

on glasses of champagne.



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