Client: United Response
PR team: In-house with pro-bono support from Luther Pendragon
Timescale: December 2009-January 2010
Every Vote Counts is a three-year campaign funded by the Electoral Commission to enable people with learning disabilities to exercise their legal right to vote.
- To generate awareness of rights of people with learning disabilities to vote
- To encourage political parties to make information easier to understand
- To increase awareness of United Response's work.
The PR team produced a report into the Every Vote Counts project, showing just 16 per cent of people with learning disabilities were voting. United Response also media-trained learning-disabled 'champions'. A Facebook page was set up and a parliamentary launch was organised. An early day motion sponsored by Mencap was launched to make political information more accessible.
Measurement and evaluation
The campaign secured coverage in The Guardian, Community Care magazine and across several BBC outlets along with other national and online publications.
The parliamentary launch was attended by more than 100 people. United Response has had several requests for meetings with MPs. In total 111 MPs have signed up to the early day motion.