The body that represents charity PROs has asked Browning to increase membership and awareness, drive operations and fulfil its mission to improve comms standards and practice across the sector.
Browning is a former publishing director at Haymarket Publishing, owner of PRWeek and Third Sector magazines, but has spent the past three years as a freelance consultant.
She has worked on a range of projects including PR for Channel 4's A Place in the Sun programme. Browning replaces Norma Johnston, who left CharityComms after three years to concentrate on her consultancy, Good Cause Communications.
'Effective communications is an essential part of every charity's work, whatever its size, but is not always awarded the recognition it deserves among voluntary sector and non-profit organisations,' said Browning. 'I am looking forward to championing communications.'
Meanwhile, at Third Sector's communications conference last week, the British Red Cross' comms director, Phil Talbot, also told delegates to champion their work. He said PROs needed to promote their own work in order to gain boardroom buy-in.
Talbot told PRWeek: 'You have to have a comms strategy for your own work. You need to help your trustees understand communications and its value to the organisation.'