BORDER LINES: DUBAI - MCS speaks right language for ELS

Marketing Communications Services (MCS)has won a competitive pitch to promote US-based English language tuition firm ELS Language Centres in five Middle Eastern countries: Egypt, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates. The brief involves media relations and a brand awareness programme for ELS, which has 75 teaching centres across the world, including nine in the Middle East. Dubai-based MCS worked on a trial project promoting an ELS event in Saudi Arabia earlier this year.

Marketing Communications Services (MCS)has won a competitive pitch

to promote US-based English language tuition firm ELS Language Centres

in five Middle Eastern countries: Egypt, Kuwait, Qatar, Saudi Arabia and

the United Arab Emirates. The brief involves media relations and a brand

awareness programme for ELS, which has 75 teaching centres across the

world, including nine in the Middle East. Dubai-based MCS worked on a

trial project promoting an ELS event in Saudi Arabia earlier this year.



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