Marketing Communications Services (MCS)has won a competitive pitch
to promote US-based English language tuition firm ELS Language Centres
in five Middle Eastern countries: Egypt, Kuwait, Qatar, Saudi Arabia and
the United Arab Emirates. The brief involves media relations and a brand
awareness programme for ELS, which has 75 teaching centres across the
world, including nine in the Middle East. Dubai-based MCS worked on a
trial project promoting an ELS event in Saudi Arabia earlier this year.