Thames Water extends public affairs to APCO

Thames Water has extended its public affairs brief beyond Westminster and Brussels to America, Asia and western Europe and has appointed APCO to the account.

Thames Water has extended its public affairs brief beyond

Westminster and Brussels to America, Asia and western Europe and has

appointed APCO to the account.



Thames Water requires international public affairs as it is increasingly

bidding for contracts to supply water and waste services in deregulated

markets outside the UK.



APCO pitched against Bell Pottinger Public Affairs and incumbent agency

Political Context, which has held the account for almost two years.

APCO’s fee is close to six figures and expected to increase.



The brief is for a full public affairs service covering monitoring,

strategic government relations advice and political contact-building. It

will cover Thames Water’s existing public affairs agendas in

Westminster, Brussels and Asia as well as its developing interests in

north and south America, Belgium and Germany, all countries in which it

has no presence at the moment.



Jonathan Russell, corporate affairs director at Thames Water, said that

the agency change was needed to handle the ongoing regulatory price

review and international marketing opportunities.



Leader, p9.



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