Sternberg heads PR at Business in the Community

Charitable trust Business in the Community has appointed Paul Sternberg as communications director and charged him with building an enlarged communications team.

Charitable trust Business in the Community has appointed Paul

Sternberg as communications director and charged him with building an

enlarged communications team.



Sternberg joins from the Media Trust where he was a director. He

replaces Chris Wyld who has become a director of Business in the

Community’s ’Time to Read’ campaign.



Business in the Community promotes and runs business and Government

schemes to reinvest in local communities. It currently has a

communications team of three which Sternberg will enlarge to six as he

implements a new corporate communications strategy and attempts to build

Business in the Community’s involvement as a partner in various

Government initiatives.



Sternberg also aims to raise the profile of the efforts of the 400

companies which contribute to Business in the Community’s initiatives.

It is jointly funded by these 400 member companies, including many of

the UK’s top 100 firms, and the Government. Its president is Prince

Charles.



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