Regester Larkin lands CNT contract

CNT, the government agency which manages and markets land and property inherited from the former new town and urban development corporations in England, has appointed Regester Larkin to handle its national PR.

CNT, the government agency which manages and markets land and

property inherited from the former new town and urban development

corporations in England, has appointed Regester Larkin to handle its

national PR.



Charles Barker BSMG, Shandwick Welbeck and Countrywide Porter Novelli

also pitched for the three-year account, worth a six-figure fee. CNT is

also seeking four regional PR agencies in Milton Keynes, Peterborough,

Telford and the north west.



Regester Larkin has been briefed to promote the 4,720 hectares of land

which CNT holds and is in charge of selling off.



A minority of this land is already built on and CNT will be responsible

for leasing those buildings. CNT inherited the land from the new town

development corporations - the last of which was wound up in 1992 - and

the urban development corporations, which were disbanded last March.



Regester Larkin will also handle CNT’s positioning in its merger with

urban regeneration agency English Partnerships, which is due to happen

in April 2000.



Paul Griffiths, assistant business development director at CNT, said:

’With all this turmoil, we need to promote a better understanding of the

role and remit of CNT in the marketplace. We also need to position

ourselves in the run-up to the merger.’



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