Scottish Provident, the Edinburgh-based life assurance firm, is
reviewing its UK PR account, which has been held by Polhill
Communications for eight years.
Polhill will repitch for the account against Lansons Communications and
Consolidated Communications. Susan Sneddon, marketing communications
manager at Scottish Provident, said: ’We’re holding the review because
it’s good business practice. In the last 18 months Scottish Provident
has become much more focused, with a clear strategy in the market
The remit for the appointed agency involves UK work and also raising the
profile of Scottish Provident products, through subsidiary Scottish
Provident International, to British s. expatriates in the Middle East,
Far East and South Africa.
Scottish Provident has separate business units in countries such as
Spain and Greece which the appointed agency will not represent.
In 1996, the company, which manages assets in excess of pounds 8
billion, stopped selling personal pensions to focus on protection
products such as critical illness cover. The UK is its most significant
market, accounting for around 50 per cent of premium holders.
Scottish Provident is committed to remaining as a mutual organisation
under new chairman John Foden.